FairPlay News has rolled out a campaign titled 'Khel Ja' (keep playing).
Conceptualised by Zebra Crossing, the film features MC Mary Kom, Mithali Raj, Saina Nehwal, Eoin Morgan, Kiara Advani, Ranbir Kapoor and Sunil Narine. With clips of each of the celebrities, the voiceover states that no matter what challenges one faces during a career journey, one must not give up, but keep playing. The athletes and actors urge viewers to embrace themselves by being proud of their work, passions, and achievements.
Ramesh Damodaran, founder and chief creative officer, Zebra Crossing, said, "It was an honour to be working on this campaign for Fairplay News. ‘Khel ja’ not just inspires the young generation to keep going after their dreams but also states that anyone, at any age can live the life they want. We are extremely proud of the message that we send across and hope that it changes many lives.”
Fairplay is a multi-vertical group with a presence in news, online betting and fantasy gaming, among others.
The film is on-air on television during the ongoing Asia Cup.
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