FBB's Buffalo looks to stand out with 'One with Oneself' stance

Buffalo, a men's clothing brand that is part of the Future Group, has rolled out an ad film conceptualised by And and And. The film features Bollywood actor Varun Dhawan.

 

A boat moves on a lake. Dhawan soaks in the natural beauty all around while a boatman rows on. Dhawan starts walking through the dense forest and the text 'No Fans' appears on screen. Rain drops start trickling down and the next message reads, 'No Applause'. He approaches a water fall, and the super says, 'No Stardom'. There are no rankings either, viewers are told. Dhawan gets into the water body and the text reads, 'Nothing at All'. The film ends with the actor immersed in water parallel to the surface, when the brand Buffalo is introduced with its positioning statement: 'One with Oneself'.

 

Besides the film, a social media contest is on. 

 

Credits

 

Client: Future Group 

Brand: Buffalo 

Agency: And and And 

 

Production house: Jump Films & Karma Productions 

Director (film): Bosco Bhandarkar 

DOP: Vikash Nowlakha 

Executive producer: Natasha Malhotra, Himanshu Bhasin 

Production services (Thailand): Benetone Films 

Offline editor: Kenneth Dawson 

Online editor: Rohini 

 

Music: Anandh 

Sound Design: Cyrus