RP Sanjiv Goenka Group has announced a new product range under the Too Yumm brand, Too Yumm Namkeen. For the launch of this, Varun Dhawan has been appointed as brand ambassador and a campaign conceptualised by Mullen Lintas has gone on-air.
The campaign consists of a film, which is the first in a series, through which Dhawan is a 'namkeen ka shaukeen' (a fan of Too Yumm's namkeen range). He's shown in different avatars, but all of them have Too Yumm namkeen around.
Shashwat Goenka, sector head retail and FMCG, RP-Sanjiv Goenka Group, said, “As a brand, Too Yumm has always believed in creating meaningful innovations for our consumers, and the launch of our new Namkeen portfolio is a testament to that. With our signature expertise in healthier snacking and the traditional taste of Namkeen, we are excited to offer our consumers a guilt-free snacking experience without Palm Oil and no compromise on taste. We believe that these range of products will create a significant impact in the lives of consumers, and we are excited to continue our journey of disrupting the snacking space with innovative and purpose-driven products.”
Yogesh Tewari, VP - marketing, Guiltfree Industries, RP-Sanjiv Goenka Group, said, "We are extremely delighted to have Varun Dhawan as our new brand ambassador. His wittiness, joy, and quirkiness perfectly embodies the principles of our brand, and we think that his affiliation with Too Yumm will increase our exposure and have a greater impact. This new campaign is a unique digital first campaign from the brand and will also have a strong influencer leg to create better awareness and engagement among consumers. We believe that by making the right choice of ingredients, we can make a significant impact in the lives of our consumers, while also disrupting the Namkeen category in India."
CREDITS:
Client: RP Sanjiv Goenka Group
Agency: Mullen Lintas
Production house: Dharma 2.0
Director: Vasan Bala
Executive producer: Preetha Iyer
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