Campaign India Team
Jul 06, 2022

Ferns N Petals helps Anil Kapoor and Janhvi Kapoor gift wrap their emotions

Watch the films conceptualised by Mullen Lintas here

Gifting brand, Ferns N Petals (FNP), has launched its first TVC titled ‘Emotions Gift Wrapped’, featuring actors Anil Kapoor and Janhvi Kapoor. Conceptualised by Mullen Lintas, the campaign highlights how emotions are at the heart of everything. 
 
In the first film, Kapoor finds his niece upset over the social media trolls on her. To cheer her up, he sends her personalised gifts from FNP, which contain pictures of himself from his hay days, where he too was subject to ridicule. The duo laugh it off, highlighting the brand’s gifting services. 
 
The second film shows Kapoor sitting on a couch on his 66th birthday. When all his niece’s gifting options get ruled out, since he owns pretty much everything, she turns to FNP’s gifting service. Kapoor answers the doorbell and is greeted by a bouquet of 66 red roses to commemorate his birthday. 
 
 
Sai Thota, head of digital marketing, Ferns N Petals, said, “This is our first brand film initiative
with the actor duo showcasing that Ferns N Petals is all about relationships, making sure that we share happiness and joy during all moments of life which goes beyond occasions and festivals. Since we are repositioning the brand from being a flower brand to a bigger gifting brand and are also going through a change in brand identity including the brand logo, we thought of reconnecting with our audiences where gifting is a perfect inclusion to our everyday life. The brand films celebrate the new age vibe and bring to life the fact how we as a brand would be a great inclusion as a gifting partner when people are going through their ups and downs in life”
 
The campaign is being rolled out across TV, digital, and cinema, supported by ATL and BTL promotional initiatives.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

1 day ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

1 day ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

1 day ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.