Flipkart Shopsy's small prices give Sara Ali Khan a big heart
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Fooling with flair: Brands indulge in playful ...
From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
A tale of two campaigns: Borrowing from the past ...
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
65% IPL enthusiasts recall campaigns backed by ...
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Heineken appoints WPP for global shopper and ...
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.