Ghadi wears a mask to send a 'prevention is better than cure' message

Conceptualised by ADK Fortune Communications, the film shows how Ghadi has added a mask to its detergent pack. It shows a young girl in a shop along with her father at a supermarket. Along with the man at the counter, the girl makes her father realise that the best way to show you care during the pandemic is by wearing a mask.

  

Rahul Gyanchandani, joint MD, RSPL, said, “As a category leader, Ghadi has always believed in making a positive impact. In these troubled times, using our pack and then extending the campaign to other mediums seemed like the best way to bring about a change in behaviour and further build upon our connect with our massive consumer base.”

Nakul Sharma, VP and ECD, ADK Fortune Communications, said, “It started as a small idea; a unique way of connecting with the consumer. But with the client backing it fully, this initiative by Ghadi is now actually impacting people and their thinking. For Ghadi, this is just the beginning. We truly want our mask-wearing initiative to become the starting point of a mass movement.”

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