Advertising
Pooja Ahuja Nagpal
Jun 13, 2013

Havells weaves another quirky plot to reiterate ‘shock-proof’ promise

Watch the ad film created by Lowe Lintas and Partners

Watch the ad film created by Lowe Lintas and Partners

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

PR Awards 2025: Shortlists, jury announced

3 PR Awards 2025: Shortlists, jury announced

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Valentine's Day 2024: Brand work that caught our attention

5 Valentine's Day 2024: Brand work that caught our attention

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Target’s secret weapon? India’s role in its ad empire

8 Target’s secret weapon? India’s role in its ad empire

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

9 GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues

Standard Chartered picks up the tab for affluent Indians

10 Standard Chartered picks up the tab for affluent Indians

Related Articles

Amer Jaleel and Virat Tandon launch Curativity
Advertising
Aug 16, 2023
Campaign India Team

Amer Jaleel and Virat Tandon launch Curativity

S Subramanyeswar takes over as CEO at MullenLowe Lintas, Amer Jaleel and Virat Tandon move on
Advertising
Nov 28, 2022
Campaign India Team

S Subramanyeswar takes over as CEO at MullenLowe ...

Havells makes sure that the friendly ghost never ghosts loved ones
The Work
Nov 30, 2022
Campaign India Team

Havells makes sure that the friendly ghost never ...

Lowe Lintas and Partners to host Portfolio Night in Mumbai
Advertising
Apr 28, 2014
Campaign India Team

Lowe Lintas and Partners to host Portfolio Night in ...

Just Published

Pocket Entertainment to invest $15 million to scale Pocket Toons
Marketing
9 hours ago
Campaign India Team

Pocket Entertainment to invest $15 million to scale ...

Company targets $100 million in annual recurring revenue (ARR) by 2026.

42% urban Indians influenced by movie ads: GroupM study
Advertising
10 hours ago
Campaign India Team

42% urban Indians influenced by movie ads: GroupM study

India's cinema industry recorded 85.7 crore footfalls and 10,271 screens in the year 2024, according to GroupM's latest report.

Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
Advertising
10 hours ago
Bärbel Egli-Unckrich

Martin Sorrell on 'lack of strategy' at Omnicom and ...

In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.

Rejuvenating the lost art of long copy ads
Advertising
12 hours ago
Vinod Kunj

Rejuvenating the lost art of long copy ads

Long ad copy isn’t dead—it just needs a comeback. Wit and storytelling still sell, says Thought Blurb’s founder and CCO.