HDFC Home Loans shows slice-of-life situations to depict 'new normal'

HDFC Home Loans has released a campaign that has been conceptualised by Network Advertising.

 

The campaign consists of four films which show how banking has changed in the 'new normal' and how home loans can be initiated from home itself.

 

Saif Faruqi, head – corporate communications, HDFC, said, “At HDFC, we have always tried to be customer-centric and stay a little ahead of the curve when it comes to serving their needs. Our offerings on the digital platform are one such initiative that builds relevance for not only the new-age segment - 'the millennials' but also for the other prospects. These initiatives hold a lot of ground especially in the current set of realities where it is necessary for all businesses to showcase their readiness for the so-called ‘new normal’. Network and HDFC have had a long-standing relationship and we have always had the Network team delivering creative products that are sound in strategy and which easily resonate with consumers.  The TVCs stand testimony to this and that too in the current times of remote working.”

 

Shayondeep Pal, chief creative officer, Network Advertising, said, “These days, everything in life has a ‘new normal.’ Essentially, it means there’s a new way of doing things versus a pre-Covid practice. The films borrow this popular societal lexicon, ‘the new normal,’ as they seamlessly tie the process of online home loans with ‘slice of life’ examples. If attending a wedding on a video call is the new normal, so is an online home loan application. The films were shot in Delhi and in fact, as the films were mounted during lockdown, the directorial team managed the shoot remotely from Mumbai.”

 

 

CREDITS:

Creative agency: Network Advertising

Chief creative officer: Shayondeep Pal

Executive creative directors: Rajen Joshi, Ishrath Nawaz

Chief operating officer: D B Murli

Chief strategy officer: Sunit Khot

Vice president (client services): Samson GVk

Account management: Jaykishan Rathi