Campaign India Team
Dec 07, 2021

'He's running down the streets' - Mohamed Salah for Pepsi Egypt

Watch the film here

Pepsi has rolled out a film featuring Liverpool FC and Egyptian footballer Mohamed Salah. 

In the film, Salah, who is known for his speed in the game of football, is shown running across different streets at different stages of his life. It starts with a child shown as the footballer in his hometown and ends with Salah running across the streets of Liverpool.

The film was published on social media on 2 December.

 

Source:
Campaign India

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