Campaign India Team
May 11, 2016

Huggies interprets baby-talk for Mother’s Day, expresses their love for moms

Watch the film cocceptualised by Glitch here

Diaper brand Huggies launched a film for Mother’s Day conceptualised by Glitch.
 
The film features a series of babies being ‘interviewed’. The supers display the questions, which range from ‘What is your mama’s real name?’ to ‘What does your mama like to do?’ The kids’ expressions are interpreted through supers as answers, enlisting the special things a mother does, like staying up all night with the child, being the only person who can find something the kid has lost, and so on.
 
The central message follows: ‘We may not always say it, but you mean the world to us,’ followed by the brand wishing a Happy Mother’s Day ‘from and the baby boys and baby girls’.   
 
 
Source:
Campaign India

Related Articles

Just Published

48 minutes ago

Financial Times initiates a global media review

EssenceMediacom X was the incumbent agency.

51 minutes ago

Emirates launches review for its $126 million ...

The account is currently handled by IPG Mediabrands.

3 hours ago

Moves and wins roundup: Week of 10 March

Our weekly roundup of the latest appointments and account wins news from Poker Dangal, Amarnath Securities, SW Network, FCB Group India, 80dB Communications, and many more.

2 days ago

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.