Coca-Cola has rolled out a film titled '#BestCokeEver?' featuring actress Kriti Sanon for its Zero Sugar product.
Conceptualised by McCann, the film features Sanon inviting consumers to try the new drink and decide if it is the #BestCokeEver or not, with different responses coming from each person who tried it.
Shrey Vig, brand manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said, “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola with zero calories. It’s been launched globally and we’re getting great responses from around the world, so we’re thrilled to introduce it in India. Will consumers like it as the #BestCokeEver? Well, they’ll have to try it first, to find out.”
The film has been rolled out on television, digital, outdoor, social media and retail platforms.
