Magicbricks urges to not let New Year resolutions fizzle out

Magicbricks has rolled out a campaign, 'no more taalna' (no more procrastinations), inspired by the insight that as the new year unfolds, many embark on resolutions that do not reach fruition, with procrastination prevailing commitments to oneself.

The animated film endeavors to empower individuals, encouraging them to persevere in their new year resolutions. Additionally, it provides reassurance to prospective homeowners, emphasising that their goal of moving into their dream home in the upcoming year doesn't have to yield to procrastination. The film underscores that through Magicbricks as a dependable partner, this aspiration can seamlessly transform into a tangible reality.

Devarshy R Ganguly, head of marketing, Magicbricks, said, “In the landscape of a flourishing Indian economy, real estate stands out as a buoyant sector fuelled by the growing enthusiasm of digitally adept millennials and Gen Z to invest in the sector. Recognising these trends, we wanted to further encourage their aspirations through a lighthearted campaign. Resolutions are often seen as fleeting promises, and therefore, 'no more taalna' playfully nudges customers to chase their resolution, particularly in realizing their dream homes in 2024. The campaign echoes our enduring commitment of seamlessly connecting the aspirations of homebuyers and sellers, and fostering a vibrant real estate landscape."

Ankur Suman, executive creative director, RK Swamy, said, “New year resolutions begin with excitement but could become unfulfilled promises as the year progresses. This P.O.P.- Principle of Procrastination applies to decisions related to home buying as well. To this effect, 'no more taalna' conveys that nondescript events can delay important decisions and emerges as a reaffirmation of Magicbricks' role as the trusted partner in the quest for dream homes. The campaign is helmed by an animated video with engaging lyrics by Ankush Sharma, delivering a succinct yet impactful message to our audience."