MG Motor India has rolled out a national, 360-degree marketing campaign for the MG Hector 2021.
The campaign, titled ‘It’s a Human Thing to Evolve’ builds on the idea of MG Hector’s ‘It’s a Human Thing’ and aims to capture the internet SUV’s transformation as a more comfortable, connected, attractive, and feature-rich vehicle with a hint of the human touch.
The campaign features a British family in multiple films. Through their daily lives, the evolved features of the Hector 2021 are brought to light in unexpected ways.
The campaign has been conceptualised by Cheil Worldwide.
