MG Motor India has rolled out a social media campaign featuring actor Janhvi Kapoor and Ishan Kishan for its recently launched Comet EV.
The campaign has been conceptualised by Tilt Brand Solutions and consists of a film each featuring Kapoor and Kishan. In the films, the duo explain features of the car and its ease of use.
Udit Malhotra, marketing head, MG Motor India, said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them - zippy, no-nonsense, new-age, and innovative.”
