Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
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The era of the accountable, standardised ecosystem is beginning.
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From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
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What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.
