Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
Okay, so you think you can do one better this working week? Go right ahead, and keep us posted.
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184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
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The association also named the new managing committee for 2025–26.
The company also downgraded its net revenue forecast for the year.
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Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
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