Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
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The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
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From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.
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