Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
Okay, so you think you can do one better this working week? Go right ahead, and keep us posted.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20250320&c=1)
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
.png&h=268&w=401&q=100&v=20250320&c=1)
While India has massive download volume, only a small percentage are high-value payers.
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
