Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • New Launches
    • New Campaigns
    • Account Moves
    • People Moves
  • News
    • Brands
    • Agencies
    • Media
    • Sports
    • PR
    • Digital
    • Technology
    • Regional
  • In-Depth
    • Interviews
    • Features
    • Industry Reports
    • The Big Question
  • Opinion
    • Brands
    • Creative
    • People & Culture
    • Media
    • Technology
  • The Work
  • Podcasts
    • Campaign Unscripted
    • Big Brand Bets
    • Agency Architect
  • Events

MMGB 1: Old Spice puts the spotlight on moms, as boys become men

Watch the ad film conceptualised by W+K here

by Campaign India Team | 13/01/2014

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.

Okay, so you think you can do one better this working week? Go right ahead, and keep us posted.

Related Articles

Zoya’s ‘Reborn’ ditches clichés, embraces feminine awakening

Wieden+Kennedy bags Hero Cycles

Cannes Lions 2022: How McDonald’s evolved from being just a 'wallpaper brand'

LATEST NEWS

Contract Advertising India bags BMW India’s integrated creative mandate

RedBus rolls out ‘Discover Bharat’ campaign with region-first storytelling

Publicis Groupe brings PDX to India

OpenAI announces plans for ads in ChatGPT

Coach and Kate Spade owner appoints media agency

In-Depth

Brands race ahead with India’s running boom

Omnicom names new Optimum Sports president ahead of major year for sports

Sony Pictures Networks India realigns leadership team

Is Samsung India’s INR 300-crore media mandate up for review?

Alex Hesz joins WPP to co-lead new Strategy Architects Group

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Group Ltd.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings