Watch the ad film conceptualised by W+K here
Young men become men and girls become girlfriends, in a process duly catalysed by Old Spice deos. As a consequence, this is what happens to the doting mothers of those young men, says this commercial.
Okay, so you think you can do one better this working week? Go right ahead, and keep us posted.
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Vasundhra Raj’s campaign blends the state’s cultural treasures with modern artistry, spotlighting resilience, craftsmanship, and the soul of the hills.
Has the magic been lost? Netizens call it "deeply uncanny," "soulless," and even "garbage," questioning whether technology can truly capture the spirit of the holidays.
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See the full shortlist for the 2024 Campaign Asia-Pacific Agency of the Year awards here. Tickets are limited, we encourage you to secure your spot fast.
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SOUNDING BOARD: While the merger could potentially reshape OTT advertising with premium targeting, the reduced ad inventory raises challenges for agencies, limiting their negotiation leverage.
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