It's not the first time the 'Be/Love yourself' message has been driven home to young women. This one too does a decent job of it, in the garb of 'I Heart Me'.
Garnier is the brand behind the message co-created with women's digital channel Blush, in collaboration with Red Chillies Entertainment.
Delivering the message is actor Alia Bhatt, who plays the lead in upcoming Bollywood flick 'Dear Zindagi', co-produced by Red Chillies.
Garnier does play a cameo in the film, saying #ByeByeProblems. Well, skin problems anyway.
