The Work
Campaign India Team
May 23, 2016

MMGB: Audi Pure Attraction

Watch the ad film conceptualised by DDB Barcelona here

AUDI A1 - Pure Attraction - DC from Metropolitana on Vimeo.

Just when we thought car ads were becoming a tad boring, here comes a film for Audi A1 by DDB Barcelona that oozes passion.
 
After all, the theme is 'Pure Attraction'. 
 
Have a wonderful working week. 
 
Credits
 
Advertising agency: DDB, Barcelona, Spain
Production: Agosto
Director (film): David Vergés
DOP: Oscar Faura
Post production: Metropolitana
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

India 2030: Middle class majority to fuel shift to experience-led spending

2 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 07 April

4 Moves and wins roundup: Week of 07 April

Adani Group wins four Olive Crown awards

5 Adani Group wins four Olive Crown awards

Cadbury 5 Star gives the AI revolution a humorous pushback

6 Cadbury 5 Star gives the AI revolution a humorous pushback

Shaadi, skins and synergy: BGMI’s campaign ups the game

7 Shaadi, skins and synergy: BGMI’s campaign ups the game

FCB India goes solo in WARC’s Global Good parade

8 FCB India goes solo in WARC’s Global Good parade

Will snooping clause in new IT Bill put WhatsApp on mute?

9 Will snooping clause in new IT Bill put WhatsApp on mute?

Googlies on Google: A curiosity-driven game for search

10 Googlies on Google: A curiosity-driven game for search

Related Articles

Brands hit the pitch running as IPL momentum mounts
Advertising
Apr 14, 2025
Campaign India Team

Brands hit the pitch running as IPL momentum mounts

Audi and M&C Saatchi accused of plagiarism in new ad
Advertising
May 23, 2022
Surekha Ragavan

Audi and M&C Saatchi accused of plagiarism in new ad

Kapil Sharma sparks controversy by declaring Zupee as India's game
The Work
Jun 30, 2023
Campaign India Team

Kapil Sharma sparks controversy by declaring Zupee ...

The next big things for brands in 2018, according to Audi's chief marketer
Marketing
Jan 08, 2018
Benjamin Braun

The next big things for brands in 2018, according ...

Just Published

HUL, Honasa settle sunscreen campaign lawsuit
Advertising
2 days ago
Campaign India Team

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

VDO.AI launches cricket-themed ad formats
Advertising
3 days ago
Campaign India Team

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

Global adspend on news brands forecast to decline by a third
Advertising
3 days ago
Joseph Arthur

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition
Advertising
3 days ago
Cecilia Garzella

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.