Staff
Dec 04, 2017

MMGB: BBC One 'The supporting act'

View the film conceptualised by BBC Creative here

We are still a few Mondays away from Christmas, but this film from BBC (UK) could help you get into the festive spirit.
 
The film has been conceptualised by BBC Creative, the broadcaster's in-house agency.
 
The stop-motion film follows a 10-year-old girl as she practices for the most important dance performance of her life, while her busy dad is distracted with Christmas preparations. When the big night arrives the two come together for a surprising and special moment – illustrating the BBC’s 2017 theme of "oneness".
 
The ad is set to a rearrangement of Clean Bandit track Symphony. The characters were animated with stop-motion techniques but their faces were created with CGI to help them express a fuller range of emotions. 
 
(With inputs from CampaignLive.co.uk)
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

1 day ago

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

1 day ago

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

1 day ago

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.