Advertising
Campaign UK Team
Nov 19, 2012

MMGB: John Lewis' Christmas ad

Watch the ad film created by Adam & Eve/DDB

MMGB: John Lewis' Christmas ad

 

The lengths that people go to find the perfect gift is the theme behind this year's Christmas ad for John Lewis, which was created by Adam & Eve/DDB.

The TV spot, called 'The Journey', was directed by Dougal Wilson through Blink Productions. It opens in a wintery garden, from where a snowman disappears before embarking on an epic journey.

The ad was created by Frank Ginger and Shay Reading. It is set to a version of Frankie Goes to Hollywood’s The Power Of Love, sung by Gabrielle Aplin.

This article first appeared on Campaign UK

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

MMGB: Christmas 2017 ads - all the best so far
Advertising
Nov 20, 2017
Staff

MMGB: Christmas 2017 ads - all the best so far

Monday Morning Gloom Buster
May 02, 2011
Rhandell Rubio

Monday Morning Gloom Buster

Monday Morning Gloom Buster
Advertising
Apr 25, 2011
Maisie McCabe

Monday Morning Gloom Buster

Monday Morning Gloom Buster
Advertising
Mar 14, 2011
Campaign India Team

Monday Morning Gloom Buster

Just Published

During the age of misinformation, the Baldoni-Lively lawsuits put the onus on social media platforms and influencers
Advertising
1 day ago
Charlene Coughlin

During the age of misinformation, the Baldoni-Lively...

Influencers have a responsibility to question their sources before sharing defamatory content.

Zepto and Mamaearth fast-track sustainability this new year
Advertising
1 day ago
Campaign India Team

Zepto and Mamaearth fast-track sustainability this ...

Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.

AI meets authenticity: The future formula for brand success
Marketing
1 day ago
Sukanya Chakraborty

AI meets authenticity: The future formula for brand ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.

Will user-generated content dominate brand marketing in 2025?
Marketing
1 day ago
Nagesh Joshi

Will user-generated content dominate brand ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.