The Work
Campaign India Team
Dec 12, 2016

MMGB: Beats by Dre 'Be Heard'

Watch the film conceptualised by Anomaly here

Watch the film conceptualised by Anomaly here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

Serena Williams: Inspiring brand lessons from the GOAT
Advertising
Aug 22, 2022
Nikita Mishra

Serena Williams: Inspiring brand lessons from the GOAT

Leaders must not be afraid of owning up to mistakes: Serena Williams
Marketing
Apr 29, 2021
Raahil Chopra

Leaders must not be afraid of owning up to ...

Ode to female pleasure gets a lift from Serena Williams' serenade
The Work
Sep 24, 2018
Ad Nut

Ode to female pleasure gets a lift from Serena ...

Nike shows a young Serena Williams preparing to fulfil 'crazy dream'
The Work
Aug 28, 2018
Campaign India Team

Nike shows a young Serena Williams preparing to ...

Just Published

Campaign roundup: Week of 28 April
Advertising
1 hour ago
Campaign India Team

Campaign roundup: Week of 28 April

The latest ad films and campaigns from brands like Pepsi, Relaxo Footwears, Battlegrounds Mobile India (BGMI), TATA AIG, and more, in our weekly roundup.

Moves and wins roundup: Week of 28 April
Advertising
1 hour ago
Campaign India Team

Moves and wins roundup: Week of 28 April

Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.

'Don’t give it away for free': WPP’s Rob Reilly on why creative still deserves a formidable price tag
Advertising
3 hours ago
Rahat Kapur

'Don’t give it away for free': WPP’s Rob Reilly on ...

Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.

IPL ads: High stakes, low recall, and smarter plays
Advertising
5 hours ago
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.