Campaign India Team
Aug 28, 2017

MMGB: Bwin "Black vs yellow"

Watch the films conceptualised by BBH Sport here

While you can't access the site in India, start your work-week with Bwin's Hollywood-style car chase through the streets of Thailand. The race brings to life the excitement of a Bwin bet in an ad by BBH Sport.
 
At the end of the race, the action stops and the viewer is asked to place their bet on who will win. A two-minute film revealing the winner will air on 12 September.
 
The campaign is on-air across Europe.
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Lollapalooza: A cultural investment for brands, not ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.

1 day ago

Wizikey unveils AI-powered social media monitoring tool

A global consumer electronics major and an entertainment studio conglomerate are the solution's early adopters.

1 day ago

Beyond IWD: Marico’s CMO on why gender conversations...

The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.

1 day ago

Capgemini appoints FleishmanHillard as global comms ...

The account moved after a competitive pitch