On the home page of DonateLifeAmerica.net are the words 'Register to be a hero'. It appeals to donors saying '1,20,000 people are waiting for an organ' and invites visitors to register to be a donor.
This spot by The Martin Agency takes things a step further. It makes the case for saving lives by pledging to donate your organs, citing the case of Soleman Sweeney, who goes from a****** to hero in one stroke (pun unintended).
Thee will probably be mixed reactions to this one. But the message, interestingly pitched, is clear: if he can, you certainly can.
Have a wonderful week ahead.
Credits (via YouTube)
Agency: The Martin Agency
Copywriters: Wade Alger, David Vogeleer, Brig White, Miranda Morgan
Director (film): Speck + Gordon
Production company: Furlined
Director of photography: Jeff Cutter
Editorial: Cut & Run
Editor: Graham Turner
Color and VFX: The Mill
Sound design: Lime Studios
Music: Duotone
Composed by: Coldplay
Arranged by: Ross Hopman & Jordan Lieb
Performed by: Civil Brother
As 'Coleman Sweeney': Thomas Jane
Voice over: Will Arnett
