MMGB: Even an a****** #CanSaveALife

On the home page of DonateLifeAmerica.net are the words 'Register to be a hero'. It appeals to donors saying '1,20,000 people are waiting for an organ' and invites visitors to register to be a donor.

 

This spot by The Martin Agency takes things a step further. It makes the case for saving lives by pledging to donate your organs, citing the case of Soleman Sweeney, who goes from a****** to hero in one stroke (pun unintended).

 

Thee will probably be mixed reactions to this one. But the message, interestingly pitched, is clear: if he can, you certainly can.

 

Have a wonderful week ahead.    

 

Credits (via YouTube)

 

Agency: The Martin Agency

Copywriters: Wade Alger, David Vogeleer, Brig White, Miranda Morgan

 

Director (film): Speck + Gordon

Production company: Furlined

Director of photography: Jeff Cutter

Editorial: Cut & Run

Editor: Graham Turner

Color and VFX: The Mill

Sound design: Lime Studios

 

Music: Duotone

Composed by: Coldplay

Arranged by: Ross Hopman & Jordan Lieb

Performed by: Civil Brother

 

As 'Coleman Sweeney': Thomas Jane

Voice over: Will Arnett