The Work
Campaign India Team
Mar 27, 2017

MMGB: Symphony Air Coolers prepares for sun's anger

Watch the film conceptualised by DDB Mudra here

Symphony has rolled out a film for its range of air coolers. 
 
The animated film has been conceptualised by DDB Mudra and shows how the sun can be angered at any moment, for the silliest of reasons. It urges watchers to prepare for those warm days with Symphony Air Coolers. 
 
The film was uploaded on YouTube on 13 March 2017. 
 
Credits:
 
Client: Symphony Air Coolers
Agency: DDB Mudra
Production house: Studio Eeksaurus
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Weekend Fun: The Blue Film Festival

1 Weekend Fun: The Blue Film Festival

Campaign India PR Awards 2025: Winners announced

2 Campaign India PR Awards 2025: Winners announced

Brands let women do the talking this International Women's Day

3 Brands let women do the talking this International Women's Day

McKinsey & Co acquires India's ETML

4 McKinsey & Co acquires India's ETML

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

5 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Meta announces upcoming digital marketing book

7 Meta announces upcoming digital marketing book

Gender bias in ads costs more than just reputation—It hits revenue

8 Gender bias in ads costs more than just reputation—It hits revenue

The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

9 The CMOs MO: Palak Dani Mansotra urges marketers to measure campaign success beyond metrics

Rebranding done right: Lessons from Zomato’s evolution to Eternal

10 Rebranding done right: Lessons from Zomato’s evolution to Eternal

Related Articles

Kiara Advani's work goals Stayfree of stress during periods
The Work
Feb 24, 2023
Campaign India Team

Kiara Advani's work goals Stayfree of stress during ...

Symphony uses AI, Harbhajan Singh and Shikhar Dhawan to promote retailers
The Work
May 10, 2022
Campaign India Team

Symphony uses AI, Harbhajan Singh and Shikhar ...

WARC Awards for Effectiveness 2023: DDB Mudra bags a Grand Prix
Awards
Jun 19, 2023
Campaign India Team

WARC Awards for Effectiveness 2023: DDB Mudra bags ...

WARC Awards for Effectiveness: DDB Mudra, EssenceMediaCom bag Silver
Awards
Jun 15, 2023
Campaign India Team

WARC Awards for Effectiveness: DDB Mudra, EssenceMed...

Just Published

Pay-TV industry to witness marginal revenue drop in FY2026: ICRA
Media
2 days ago
Campaign India Team

Pay-TV industry to witness marginal revenue drop in ...

Besides revenue contraction, the pay-TV operators will also likely experience a higher pressure on their margins, the rating agency notes.

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
Advertising
2 days ago
Gideon Spanier

Publicis buys identity firm Lotame as Arthur Sadoun ...

CEO outlined client examples in 23-minute video presentation.

Gender bias in ads costs more than just reputation—It hits revenue
Advertising
2 days ago
Vinita Bhatia

Gender bias in ads costs more than just reputation—I...

Gender inclusivity isn’t optional—it’s essential. Brands that embed equity into their DNA don’t just sell products; they reshape cultural narratives.

'Creativity is not bound by age, it only evolves with experience': Atifa Silk on redefining success in a youth-obsessed industry
Advertising
2 days ago
Rahat Kapur

'Creativity is not bound by age, it only evolves ...

Haymarket Media's managing director for Asia gets candid on navigating stigma, ageism, and the challenges women face ahead of International Women's Day and Campaign's inaugural 50 Over 50 awards.