Symphony uses AI, Harbhajan Singh and Shikhar Dhawan to promote retailers

Symphony, an air cooler brand, has launched an AI-based campaign featuring Harbhajan Singh and Shikhar Dhawan.

 

Conceptualised by Rephrase AI, the brand has rolled out hyper-personalised video films for over 2,300 retailers across India. 

 

Through the videos, Symphony Coolers wants to appreciate dealers for their support and effort.

Anuj Arora, global chief marketing officer, Symphony, said, “We are ecstatic to have partnered with reputed cricketers Harbhajan Singh, and Shikhar Dhawan. They came on board to create AI driven customised videos for our dealership partners who are an integral part of our company. The objective is to create brand love and deepen the bonding with our trade partners. We are consistently brainstorming and innovating to come up with intriguing campaigns. With this initiative, we hope to strengthen our relationships and reach new heights together.”

 

Nisheeth Lahoti, co-founder, Rephrase.AI, said, “Generating AI videos with two big stars and a compelling narrative was a fresh challenge for us - however, seeing the commitment of the brand to build something for the distributor network was compelling. Rephrase.ai created a digital avatar that cloned the face and voice of the cricketer and use AI to generate a unique video for more than 2000 stakeholders.”