Adam Olson
Jan 19, 2015

MMGB: Toyota celebrates fatherhood for its Super Bowl campaign

Watch the film conceptualised by Saatchi & Saatchi LA here

Toyota has made fatherhood the focus of its Super Bowl activity, calling on NFL players to discuss their paternal relationships, in a new video by Saatchi & Saatchi L.A.
 
NFL players DeMarcus Ware, LaVar Arrington, Fred Jackson and Kurt Warner muse on their relationships with their fathers, while their kids discuss what sort of dads they are.
 
The automotive brand has also put a call out on social media for followers to tweet images of their dads, using the campaign's hashtag #OneBoldChoice
 
The video, which rolled out today on YouTube, is a prelude to Toyota's Super Bowl ad, based on the same theme.
 
Credits
 
Client: Toyota
Agency: Saatchi & Saatchi LA
 
(This article first appeared on CampaignLive.com)
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

3 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.