Campaign India Team
Sep 28, 2020

Next in line for Cred's auditions are Madhuri Dixit and Bappi Lahiri (updated)

Watch the film here

Cred has added a film featuring Madhuri Dixit to its ongoing IPL campaign. 
 
Just like the film featuring Anil Kapoor, this film shows Dixit audition for a film for the app. Dixit dances to a 'download Cred' jingle.
 
The films have been conceptualised and executed by creative directors Tanmay Bhat and Ayappa KM, and written by Devaiah Bopanna, Puneet Chadha and Nupur Pai. 
 
A film featuring singer Bappi Lahiri has also been released.

 
Source:
Campaign India

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