The Work
Campaign India Team
Sep 28, 2020

Next in line for Cred's auditions are Madhuri Dixit and Bappi Lahiri (updated)

Watch the film here

Cred has added a film featuring Madhuri Dixit to its ongoing IPL campaign. 
 
Just like the film featuring Anil Kapoor, this film shows Dixit audition for a film for the app. Dixit dances to a 'download Cred' jingle.
 
The films have been conceptualised and executed by creative directors Tanmay Bhat and Ayappa KM, and written by Devaiah Bopanna, Puneet Chadha and Nupur Pai. 
 
A film featuring singer Bappi Lahiri has also been released.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Complan brings back 'I'm a Complan boy/girl' with Madhuri Dixit
The Work
Jan 19, 2024
Campaign India Team

Complan brings back 'I'm a Complan boy/girl' with ...

Orry doles out worldly wisdom for Cred
Advertising
Nov 27, 2023
Campaign India Team

Orry doles out worldly wisdom for Cred

Advertising used to be very basic, but today it's very creative: Madhuri Dixit
Advertising
May 13, 2022
Eularie Saldanha

Advertising used to be very basic, but today it's ...

Nandani Creation appoints Madhuri Dixit as brand ambassador
Marketing
Jul 17, 2023
Campaign India Team

Nandani Creation appoints Madhuri Dixit as brand ...

Just Published

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
Marketing
9 hours ago
Robert Jeffery

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

YouTube doubles down on AI, brand deals and creator tools
Marketing
11 hours ago
Vinita Bhatia

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Marketing
11 hours ago
Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

The real risk in playing it safe
Opinion
12 hours ago
Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.