The Work
Campaign India Team
Sep 28, 2020

Next in line for Cred's auditions are Madhuri Dixit and Bappi Lahiri (updated)

Watch the film here

Cred has added a film featuring Madhuri Dixit to its ongoing IPL campaign. 
 
Just like the film featuring Anil Kapoor, this film shows Dixit audition for a film for the app. Dixit dances to a 'download Cred' jingle.
 
The films have been conceptualised and executed by creative directors Tanmay Bhat and Ayappa KM, and written by Devaiah Bopanna, Puneet Chadha and Nupur Pai. 
 
A film featuring singer Bappi Lahiri has also been released.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

3 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

4 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Weekend Fun: The Blue Film Festival

5 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Mondelez India gears up to take a big bite out of the premium gifting market

7 Mondelez India gears up to take a big bite out of the premium gifting market

Moves and wins roundup: Week of 21 Oct

8 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

9 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Daughters deserve more: The inheritance wake-up call

10 Daughters deserve more: The inheritance wake-up call

Related Articles

Complan brings back 'I'm a Complan boy/girl' with Madhuri Dixit
The Work
Jan 19, 2024
Campaign India Team

Complan brings back 'I'm a Complan boy/girl' with ...

Orry doles out worldly wisdom for Cred
Advertising
Nov 27, 2023
Campaign India Team

Orry doles out worldly wisdom for Cred

Nandani Creation appoints Madhuri Dixit as brand ambassador
Marketing
Jul 17, 2023
Campaign India Team

Nandani Creation appoints Madhuri Dixit as brand ...

Advertising used to be very basic, but today it's very creative: Madhuri Dixit
Advertising
May 13, 2022
Eularie Saldanha

Advertising used to be very basic, but today it's ...

Just Published

Verystar’s OmniCRM clinches Tech MVP for 2024
Awards
2 days ago
Staff Reporters

Verystar’s OmniCRM clinches Tech MVP for 2024

Tech MVP 2024 spotlights this year’s most valuable product, recognised for its game-changing impact on customer relationship management across APAC.

India's print ads thrive amid Diwali's spark
Advertising
2 days ago
Nagesh Joshi

India's print ads thrive amid Diwali's spark

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

Alphabet posts 15% revenue increase for Q3
Advertising
2 days ago
Michelle Castillo

Alphabet posts 15% revenue increase for Q3

Ad revenue for the quarter came in at $65.85 billion, up about 10.4% year over year.

Dazzle, sparkle, sell: Brands fire their creativity for Diwali 2024
Advertising
2 days ago
Campaign India Team

Dazzle, sparkle, sell: Brands fire their creativity ...

Tradition and human values meet innovation in campaigns, as companies celebrate the festival of lights with consumers.