Campaign India Team
Sep 28, 2020

Next in line for Cred's auditions are Madhuri Dixit and Bappi Lahiri (updated)

Watch the film here

Cred has added a film featuring Madhuri Dixit to its ongoing IPL campaign. 
 
Just like the film featuring Anil Kapoor, this film shows Dixit audition for a film for the app. Dixit dances to a 'download Cred' jingle.
 
The films have been conceptualised and executed by creative directors Tanmay Bhat and Ayappa KM, and written by Devaiah Bopanna, Puneet Chadha and Nupur Pai. 
 
A film featuring singer Bappi Lahiri has also been released.

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

18 hours ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

19 hours ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

1 day ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

1 day ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.