Dainik Bhaskar, a Hindi-language daily newspaper owned by the Dainik Bhaskar group, has rolled out a campaign titled 'sach kareeb se dikhta hai' (the truth is closer) featuring actor Pankaj Tripathi.
Conceptualised by Taproot Dentsu, the film aims to highlight the offerings of Dainik Bhaskar's mobile news application. It shows Tripathi with a family in a living room. They are trying to source local news content on their television. Tripathi conveys that to acquire local news updates, one doesn't have to switch from news channel to news channel but can view the truth upfront through Dainik Bhaskar's app.
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