PharmEasy, a medical and healthcare ordering app, has launched a new campaign.
The campaign has been conceptualised by Leo Burnett and consists of three films which are currently on air during the IPL. They show how the Covid-19 pandemic has brought some 'crazy' times and while those can't be changed, there's an easy solution for healthcare needs. One film shows the challenges work from home has created, the other shows a man getting ready to wash a handful of vessels while the third shows a couple trying to assemble a bed.
Saumil Parekh, VP - marketing, PharmEasy, said, “Our customers are always at the centre of all our efforts. Our biggest aim has always been delivering affordable healthcare to their doorstep and more so now amid the ongoing pandemic. With social distancing still being of utmost importance and most of us finding ourselves under time and resource constraints owing to the changes in our lifestyles, we are all struggling to strike a balance in our day to day lives. Hence, with our new campaign, we wanted to encourage our audience to ‘Take It Easy’ and order their healthcare essentials online from PharmEasy. Thus saving on their time, money and the needless stress of stepping out to get medicines.”
Vikram Pandey, NCD, Leo Burnett, said, “While a lot of brands are talking about their products and services in context of Covid, most of them have taken a warm and fuzzy angle. Keeping in line with PharmEasy’s humorous brand tone, we came up with a wicked take that pokes fun at the current scenario. Each commercial draws an example from something most of us are going through and exaggerates it. Needless to say, we had a blast creating these.”
CREDITS:
Client: PharmEasy
Agency: Leo Burnett
Managing director and CSO: Dheeraj Sinha
Managing director and CCO: Rajdeepak Das
Creative team
National creative director: Vikram Pandey
Creative director: Geo Joseph
Associate creative director: Yogesh Sakpal
Copywriters: Kaustubh Panat, Mihul Bhatt, Apurva Jain, Omkcar Sethe
Art directors: Bharat Kuradia, Akash J
Account management team: Gaurav Om Sharma (vice president), Paramjit Singh Talwar (brand director)
Account planning team: Shibani Mitra (brand strategy partner), Nidhi Shah (brand strategy associate)
