Campaign India Team
Jun 10, 2016

Pick of the week: Heineken beats 'The Cliché'

Watch the film on an activation around the UEFA Champions League final here

Is it a myth that only men love football? Heineken addressed that prior to the UEFA Champions League final on 28 May in Milan.
 
Ahead of the game between Atlético Madrid and Real Madrid, Heineken, a sponsor of the tournament, arranged for three men in Brazil to gift their partners a 'weekend spa' so that they could watch the game 'undisturbed' at a Heineken party. All expenses covered. So the men go about coaxing their girlfriends to take up the offer. They agree.
 
On match day, the men reach the party venue all set for the game. To their surprise, their girlfriends pop up on screen, in spa attire, gushing about how much they are loving it. The reveal follows – the women, football fans themselves, had been flown to Milan by the brand to watch the final. 
 
But the men were in for a pleasant surprise too. They were given passes to watch next year's finals, this time with their partners.
 
We like the twist.
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

8 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

8 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

8 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.