Every Friday, Campaign India picks its favourites from the work published on the website
Campaign India's editorial team has picked their favourite campaign from those published on the website during the week.
This week, we picked just one campaign from the eight we covered.
MakeMyTrip (conceptualised by Nash8)
A quirky and outlandish storyline that effortlessly captures the interest of those with a mobile-friendly attention span.
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Standout moments from a year when the internet’s patience wore thin, and its pitchforks stayed sharp
11 Indians are on the list, including 2 jury presidents
The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, explorer-coded fashion is back in again.
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Britannia’s new campaign links tiny everyday decisions to bigger behaviour change, using the actor and mindful snacking as the creative bridge.
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