Campaign India Team
Jan 09, 2018

PNB looks at the animal kingdom to push its home loans

Watch the film conceptualised by Percept here

PNB Housing Finance has launched a new multi-media brand campaign to position itself as a new-generation home loan provider. The campaign has been created by Percept Advertising.
 
The campaign showcases convenient home loan options that helps customers realise their dream of owning a home and overcome limitations that are generally associated with rented homes.
 
The latest campaign comprises of three short commercials, which are complemented by digital, print and outdoor media.
 
Shaji Varghese, executive director, PNB Housing Finance said, “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options.”
 
To stand out from the crowd, the brand chose to tell its brand story using animated animals. One film featuring elephants is playful and showcases the bonding between a father elephant and his son.
 
Another film featuring chimps is a roaring party. Watch the film here:
 
 
The third film in this campaign features a pair of penguins enjoying a peaceful sunset.
 
 
CREDITS:
 
Client: PNB Housing Finance
Executive director and business head: Shaji Varghese
Chief manager marketing and product: Ruchika Chawla
Agency: Mash/Percept Advertising
Production House: Illumination Productions
Director: Shantanu Baagchi
Producer: Shamiim Khann
Executive producer: Dheiraj Kapoor
Marketing head: Vandana Mirchandani
Post production head: Hemant Kale
Animation Studio: 88 Pictures
Source:
Campaign India

Related Articles

Just Published

23 minutes ago

'The holding company model has been broken for a ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.

3 hours ago

Sprite’s ‘Thand Rakh’ campaign serves chill with a ...

With humour and fizz, its latest campaign turns everyday chaos into refreshingly cool moments, keeping Gen Z effortlessly chilled.

3 hours ago

1000 Media: Can Nas Daily’s storytelling magic ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

1 day ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.