Campaign India Team
Mar 07, 2016

Raymond's 'Complete Man' gives kids a moment to cherish, evolves

Watch the ad film conceptualised by Famous Innovations here

wide player in 16:9 format. Used on article page for Campaign.
Raymond has rolled out a TVC, building on its 'The Complete Man' positioning. The film has been conceptualised by Famous Innovations.
 
The protagonist walks towards his car. He glances at his watch while doing so, indicating that he might be pressed for time. As he begins his drive, he notices a group of children putting up some banners for a 'Car washing for charity'. He looks at them and drives past, noticing that some of the children are visibly disappointed. The man who drives past them, stops his car, and takes a detour to head back to the group of children. The scene shifts back to the group of children. They've still not serviced any car and seem dejected. Suddenly, they see the man returning with his car, only now it's covered with mud and badly needs a wash. They celebrate, as they've got their first 'customer'. While the children perform the car wash, the man looks on. The voice over says, 'Many things make the complete man. Making moments to cherish, is one of them.' 
 
 
Credits
 
Client: Raymond
Agency: Famous Innovations
Source:
Campaign India

Related Articles

Just Published

17 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

17 hours ago

75% of marketers report declining returns on social ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

18 hours ago

63% of Gen Z Indians give high importance to mental ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

21 hours ago

Whodunit by algorithm: Is AI the new auteur?

INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?