Sebamed states the importance of pH value in a shampoo by adding humour to a funeral

Sebamed has rolled out a campaign through which it aims to state the importance of the pH value in skin and hair care products.

 

Conceptualised by The Womb, the campaign consists of a film which uses the humour route and promotes Sebamed’s anti-hairloss shampoo. In the film a father is speaking during the funeral of his son. He tells those gathered that his son lived life wholeheartedly but had just one regret - hairfall. That's when a friend interrupts him and asks whether his son knew about the importance of pH 5.5. The man states that he had told his son about it, but he didn't listen to his advice and the film ends with the voice over introducing the shampoo.

 

Shashi Ranjan, president, USV consumer products (Sebamed), said, "We are a purpose driven organisation that has constantly challenged the convention and redefined the perspectives in the realm of personal care with singular focus on bringing positive impact in the lives of our consumers. #pHmatters campaign stands as a testament to our commitment, as we highlight the importance of pH 5.5 for healthy hair and scalp, basis evidence-based science. As a brand committed to transparency and authenticity, we invite our audiences to join the conversation on the importance of pH 5.5 for healthy hair and skin."

 

Abhinav Chugh, category head, Sebamed, added, "The launch of our new #pHmatters campaign reaffirms our commitment to enable consumers with new knowledge backed by science. The #pHmatters campaign leverages tongue in cheek humour to land the point that hair plays a very important role in our consumers life and pH 5.5 based hair care products help in maintaining healthy hair and scalp. The campaign highlights the criticality of using pH 5.5 based products for healthy hair and urges consumers to switch to Sebamed range of hair care products with perfect pH5.5.”

 

Suyash Khabya, creative head, The Womb, said, “The campaign has a unique presentation of humour, without trying too hard. It’s simple yet unignorable. In an absurdist situation of a funeral, a father is eulogising his son. However, as the ad progresses things take an interesting turn as he starts speaking about ‘regrets’ in the same breath as ‘hair loss’. The plot is engaging and the brand messaging bang on. Apart from the master film, there are interesting, witty 10 seconders, an OOH campaign and more digital ideas."