Campaign India Team
Aug 14, 2023

Shah Rukh Khan adds to the fantasy for Sunfeast Dark Fantasy

Watch the film conceptualised by FCB Ulka here

ITC Sunfeast Dark Fantasy has appointed Shah Rukh Khan as brand ambassador and rolled out a campaign featuring the actor.
 
Titled 'Sunfeast Dark Fantasy - Har Dil Ki Fantasy' (Sunfeast Dark Fantasy is the fantasy of every heart), the campaign consists of a film conceptualised by FCB Ulka. The film is based in a salon. A lady eats a Choco Fills cookie, post which she's in 'fantasy land' as Khan appears and styles her hair, applies makeup and tends to her nails. That fantasy comes to an end soon and a lady seated next to her looks at her confused. That's when the lady gives her a pack of Dark Fantasy. 
 
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC Foods Division, said, "We are supremely excited to have the king of Bollywood, Shah Rukh Khan, as the face of Sunfeast Dark Fantasy. He is an iconic figure. His charm, sophistication, and larger than life persona makes him the ideal choice to represent the brand. With this association, we are confident of elevating the brand's presence and further reinforce its connection with consumers. Together, we aim to take people on an extraordinary journey that celebrates their fantasies, making it a memorable experience."
 
Romi Nair, national creative director, FCB Ulka, said, “We know that everyone fantasizes and “Har Dil ki Fantasy” is born out of that insight. This campaign encourages everyone to take 'flights of fantasy' and come back alive. And to bring this idea to life, who better than Shah Rukh Khan who is the Fantasy of India. The campaign brings Shah Rukh Khan in an avatar that we all love him for. He will charm India with this campaign.”
 
The film will be rolled out across the country in eight different languages. 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

8 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

8 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

8 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.