Campaign India Team
Jul 16, 2021

Sony TV and KBC answer villagers' prayers

Watch the first part of the film conceptualised by Nitesh Tiwari here

Sony TV has released a long-format film titled ‘Sammaan’ (respect) for the launch of the 13th season of its show Kaun Banega Crorepati (KBC).
 
The three-part film is conceptualised by director Nitesh Tiwari and will be released in phases.
 
The film was shot in Berchha, Madhya Pradesh, and stars actor Omkar Das Manikpuri. It opens with the people of the village tensed about the school building still not being constructed. The men then discuss the problem and think of how they can get Rs 25 lakhs for the same.
 
After trying their luck with lotteries, fortune tellers and various other things, they see an ad of Amitabh Bachchan introducing the 13th season of KBC. They then get the whole village to try their luck, but no one gets through. When they give up, the most unexpected person - a barber from the village - shows up with the news that his call gets through. The film ends with a cliffhanger, as an anticipation to the next part of the film. 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

McKinsey & Co acquires India's ETML

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.

17 hours ago

Meta announces upcoming digital marketing book

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.

18 hours ago

WPP invests in Stability AI

Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.

19 hours ago

Rebranding done right: Lessons from Zomato’s ...

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.