Spinz ropes in Parineeti to target young urban women

CavinKare’s deodorant brand Spinz has released a film with its new brand ambassador Parineeti Chopra. The TVC went on air on 21 September and will run for eight weeks. The TVC has been created by Curry Nation and highlights the brand philosophy ‘Stop me if you can’.

The film starts with Chopra and her group of friends using Spinz. They then indulge in fun-filled activities throughout the day singing, “We just want to have fun in the rain and in the sun”. Without body odour thanks to Spinz, they can, is the message. The film ends with Chopra saying, “New Spinz long lasting freshness keeps you going on and on. Stop me if you can.”

Commenting on the ad film, Keshav Kumar, marketing manager, CavinKare, said, “With the new TVC, the brand will strengthen the proposition of long lasting freshness, which enables the target audience to enjoy life fully. The objective of the film is to make the brand an integral part of the lives of young women.”

Chopra takes the mantle of brand ambassador for Spinz from Asin and Genelia D’Souza, who had engaged audiences in earlier campaigns. On Chopra’s new role, Kumar said, “Our association with Asin and Genelia has been great. But, the brand at the moment needed a fresh face and Parineeti is an upcoming youth icon. She embodies the contemporary girl of today and is a great fit for the brand.”

The campaign targets the urban female audience in the 15 to 25 years age group. The campaign will also explore digital media, including Facebook, Youtube and Twitter.

Credits
Client: CavinKare
Creative agency: Curry Nation
Cretaive: Priti Nair, Anoop Konath, Vaibhav Paradhkar, Sai Prasad
Client servicing: Nagesh Pannaswami,Cedric Desouza
Production house: Gumbo Films
Producer: Shabbir Motiwala
Director: Hiren Bayani