The Work
Campaign India Team
Feb 24, 2020

Star Sports showcases fan banter ahead of 2020 edition of IPL

Watch the film conceptualised by the in-house team at Star India here

Star Sports has released a campaign for the 2020 edition of the Indian Premier League. 
 
Conceptualised by Star India's in-house team, the film is based on the chatter and banter fans are indulging in prior to the start of the tournament.  
 
Along with Hindi, the film has also been released in Tamil, Kannada, Malayalam, Telugu and Bengali across TV and digital. 
 
The 13th edition of the IPL begins on 29 March.
 
CREDITS:
Creative: Star India Internal team
Production house: Radhika Produces Films
Director: Suresh Triveni
Executive producer: Radhika Sawhney
Editor: Shiv Panikar
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president

Related Articles

Picks of the Week: Work that wowed us
Advertising
Sep 29, 2023
Campaign India Team

Picks of the Week: Work that wowed us

Lenskart uses BCCI footage for IPL campaign that plays on vision
The Work
Oct 06, 2020
Campaign India Team

Lenskart uses BCCI footage for IPL campaign that ...

Will brands follow the BCCI and close the endorsement-fee gap between men and women?
Marketing
Nov 01, 2022
Campaign India Team

Will brands follow the BCCI and close the endorsemen...

BCCI secures Sintex as associate partner for Tata WPL
Marketing
Feb 17, 2024
Campaign India Team

BCCI secures Sintex as associate partner for Tata WPL

Just Published

Initiative wins Volvo's global media account, China remains separate
Media
2 hours ago
Shauna Lewis

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

Campaign roundup: Week of 23 Dec
Advertising
3 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.

Five insider tips to make your festive campaigns shine
Advertising
4 hours ago
Ishani Ghosh

Five insider tips to make your festive campaigns shine

Creating memorable festive season campaigns is all about innovatively weaving the values of authenticity and empathy into the narrative, says the business head for north and east at Brand Street Integrated.

Farewell to 2024; A glimpse into 2025
Advertising
6 hours ago
Campaign India Team

Farewell to 2024; A glimpse into 2025

Taking a holiday break from our daily newsletter until January 2nd, Campaign India reflects on 2024’s marketing moments and trends shaping 2025.