Watch a 38-minute video featuring the Pepsico India chairman and CEO’s address in Mumbai
After a similar session at the Delhi leg of IAA Retrospect and Prospects, D Shivakumar, chairman and CEO, Pepsico India, addressed the advertising, media and marketing fraternity in Mumbai on 12 February 2014.
Looking back on 2013 and forecasting for 2014, among other things, the former marketer delved into changing global dynamics, what’s working and what isn’t with respect to communication, and emphasised on the need to build a culture of innovation during his talk.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.
