As the 2012 edition of Effie came to a close, there were quite a few agencies and clients that had reasons to celebrate.
Watch what Chandramouli Venkatesan of Cadbury had to say about winning 'Client of the Year'; Madhukar Sabnavis of Ogilvy & Mather about winning 'Agency of the Year'; Prasoon Joshi of McCann Worldgroup about being the first runner up agency; and Piyush Pandey of Ogilvy & Mather on the road ahead for his agency.
Also watch what Ajay Kakar, chairperson, Effie 2012, had to say about the highlights of this edition of the awards.
Also read: Winners of Effie 2012