DDB India has created a new television commercial for Volkswagen highlighting the value offerings offered by the brand for its car models Vento and Polo. A 360-degree campaign featuring print and OOH and digital communication along with the TVC has been released by the agency.
The film set in a car showroom begins with a guy badly disguised as a female asking the salesman about what will he get with a Volkswagen Polo and Vento, and he continues to ask about what will he get with the ‘breeze’ models of the car. The salesman reminds him about how he has confirmed it to him and not believing him about it. The guy in disguise removes his wig and in anger walks out after accusing the salesman of “pulling his leg”. The voiceover says, “Unbelievable yet true” and mentions the offerings. The film ends with a person walking in as an ape
A press note from the agency informed that the brand was looking to create awareness about the added benefits and features that were being offered on the two models, and a 360-degree campaign was conceived revolving around it. “Since Volkswagen is looked upon as a premium German brand in India and this was the first time that a car maker of such stature, was offering such amazing benefits / added features with its car, we thought of using this as our main proposition for the communication. Rarely premium brands, like Volkswagen are seen offering such great value offerings (apart from finance deals) with their cars and we were sure that this was going to be something the biggest surprise for the consumer; to see a premium brand offering such great value. It was going to be an unbelievable yet true story. From this emanated our strategy for the campaign,” the note added.
Credits:
Creative agency: DDB India
Client: Volkswagen
Office Head: Rajiv Sabnis
Chief creative officer: Bobby Pawar
Business head: Anurag Tandon
Creative head: Rajeev Raja
Art: Sreejith Kadoth
Copy: Ranjit Sasidharan
Account management: Avik Choudhury, Monish Debnath, Aaron Dsouza
Films department: Michael Remedios
Director: David Popescu
Production house: Fleet
