Raahil Chopra
Jul 05, 2021

WATCH: We aim to go from paper to pixels – Mayur Hola, Oyo

The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy

'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India

Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print. 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Programmatic controlled 88% of ad impressions in ...

The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.

2 hours ago

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

3 hours ago

ASCI partners with gaming bodies to curb illegal ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

3 hours ago

Django invests in creative agency Extra

The new investment move follows a rebranding exercise that Django carried out this year.