Raahil Chopra
Jul 05, 2021

WATCH: We aim to go from paper to pixels – Mayur Hola, Oyo

The head of brand for Oyo globally discusses the challenges the travel industry faces, the recent ad campaigns the brand has released and why print plays a major role in its communication strategy

'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India

Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print. 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

India's athlete endorsements touch INR 1,224 crores ...

India’s sports sponsorship industry crosses INR 16,633 crores in 2024, posting a growth even in non-cricket sponsorships, finds GroupM ESP report.

14 hours ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

15 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

16 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.