Campaign India Team
Nov 11, 2016

Weekend Watch: Aarifa's journey, from depression to self-expression

View the video from Culture Machine's channel Blush here

Blush, a digital channel for women, has rolled out a new video. This one tells the journey of Aarifa Bhinderwala, a Bohri Muslim woman from Mumbai. 
 
Aarifa narrates her journey as a pole dancer, and how it helped her overcome depression. She was attracted to the dance form when visiting family in Australia, and instinctively enrolled for classes. The move proved fruitful. The four and a half-minute video shows Bhinderwala today teaching the dance form professionally, in Mumbai. Her students include women of all sizes. Aarifa's mother is proud of her, amidst a society that shows little respect for the dance form associated with strip clubs. For Aarifa, it was liberation, and a way to express herself, comfortable in her skin.
Source:
Campaign India

Related Articles

Just Published

18 hours ago

India’s new labour codes: An invitation to build?

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to reshaping the talent ecosystem.

21 hours ago

Gutenberg’s AI pivot sets up a new agency model as ...

It has partnered with CambrianEdge.ai, advancing its two-year shift into an AI-powered, pod-based agency model.

22 hours ago

ICC Women’s World Cup win, Kumbh Mela make it to ...

Google’s annual anthem film caps off a slate of new creative recently released from the tech giant to promote its search and Veo 3 content generation tools.