Campaign India Team
Nov 11, 2016

Weekend Watch: Aarifa's journey, from depression to self-expression

View the video from Culture Machine's channel Blush here

Blush, a digital channel for women, has rolled out a new video. This one tells the journey of Aarifa Bhinderwala, a Bohri Muslim woman from Mumbai. 
 
Aarifa narrates her journey as a pole dancer, and how it helped her overcome depression. She was attracted to the dance form when visiting family in Australia, and instinctively enrolled for classes. The move proved fruitful. The four and a half-minute video shows Bhinderwala today teaching the dance form professionally, in Mumbai. Her students include women of all sizes. Aarifa's mother is proud of her, amidst a society that shows little respect for the dance form associated with strip clubs. For Aarifa, it was liberation, and a way to express herself, comfortable in her skin.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 hours ago

Why we’re trading 17 opens tabs for one good ...

Between comparison charts and keywords searches, the humble product page has begun to lose its shine.

14 hours ago

In 2026, the honeymoon is officially over for ...

The era of the accountable, standardised ecosystem is beginning.

1 day ago

Gratitude List: What are indie agencies thankful ...

From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.

1 day ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.