Campaign India Team
Jul 31, 2020

Weekend Watch: Nike pairs 53 athletes including Indian women's cricket team through split screen, bats for a better future

Watch the film conceptualised by W+K Portland here

Nike has rolled out a film titled 'you can't stop us' which features 53 athletes and 24 sports. The message the brand wants to deliver is that no matter what happens, one will always come back stronger, together. 
 
The film has been narrated by Megan Rapinoe, an American footballer (soccer).
 
Conceptualised by Wieden + Kennedy Portland, it features clips of athletes side-by-side to show how they are never alone and how sport can unite. Through those actions, it says that sport shows us what an equal playing field looks like — and reminds us that a better future for the world is possible.
Source:
Campaign India

Related Articles

Just Published

10 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

10 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

10 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

11 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.