Weekend watch: Oreo uses drones to dunk cookies
Five cookie-shaped aircrafts took the "Dunk Challenge" on National Oreo Cookie Day
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
IPG predicts 1-2% revenue drop for 2025
The holding company is eying savings of $250 million ahead of its merger with Omnicom.
Blissclub’s Bitchcoin: Turning insults into ...
With a bold satire on societal labels, the apparel brand’s latest campaign reclaims ‘bitch’ as a badge of strength—rewarding women for standing tall.
Snap demos its fifth-generation see-through AR ...
It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive experiences that could potentially reshape digital marketing strategies.
When influencer buzz turns brand risk: Lessons from ...
The controversy surrounding the YouTuber underscores the fine line between edgy and offensive content—forcing brands to rethink influencer partnerships and risk management, says the PR specialist.