Watch the films conceptualised by Red FM here
Come monsoon and Mumbai grapples with potholes, traffic jams and sometimes indefinite delays in the Mumbai local.
When Red FM used its RJ Malishka to describe the scenario through a rap song, the number that's based on a folk song, has created a political storm and make the local administration go 'red' in the face.
The radio channel followed it with another video, this time filmed in Delhi. Politicians are certainly seeing red.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Timed with World Sustainability Transport Day 2024, the ad campaign promotes the City of Joy’s historic trams for their zero-emission potential for urban transport.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Talking to Campaign, Takeshi Sano, CEO of dentsu Japan, highlights bespoke solutions and a diverse workforce as the driving forces for its success in India.
With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?
As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
