Watch the films conceptualised by Red FM here
Come monsoon and Mumbai grapples with potholes, traffic jams and sometimes indefinite delays in the Mumbai local.
When Red FM used its RJ Malishka to describe the scenario through a rap song, the number that's based on a folk song, has created a political storm and make the local administration go 'red' in the face.
The radio channel followed it with another video, this time filmed in Delhi. Politicians are certainly seeing red.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
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Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.
