Wipro reveals Vanya Mishra's secret behind Miss India World title: Chandrika face wash

Wipro Consumer Care and Lighting has brought in Vanya Mishra, the current Pantaloons Miss India World, as brand ambassador for its new range of face washes under brand Chandrika.
Chandrika plans to expand its geographic footprint and appeal to the younger consumers. 
The film featuring brand ambassador Mishra shows a friend asking the reigning Miss India how she manages to look more beautiful every time she meets her. Mishra explains that the secret is in the ingredients that her mother puts together to create a special beauty tonic. Just as the friend begins to buy the explanation, the pageant winner's mother appears in the film and reveals that the tonic is actually Chandrika face wash.

On the brief given to the agency, Anil Chugh, senior vice president, Wipro Consumer Care and Lighting, said, “The new Chandrika face wash has been designed to meet the needs of the young consumer. Every young girl aspires to be as beautiful as a Miss India and is often looking for solutions that are natural and effective. With an Ayurvedic recipe and a heritage like Chandrika, we are best positioned to fill in this gap where she not only gets a face wash that cleanses effectively but is also a tonic that enhances her skin with every wash.”

On the thinking behind the campaign, Dharmesh Shah, creative director, Draftfcb-Ulka, said, “The idea was to clearly communicate one simple thing - one does not need to have a tedious regimen to enjoy the benefits of ayurveda. We cracked a nice story involving an actual beauty queen to add credibility and the aspirational value.”
Credits:

Client: Wipro Consumer Care and Lighting
Agency: Draftfcb-Ulka
National creative director: KS Chakravarthy (Chax)
Creative director: Dharmesh Shah
Creative team:Sangeetha Sampath, Deepak Thammaiah, Supreeth Nagaraja, Rajendran Perumal
Client servicing: Ami Bhat, Mihir Dave, Rahul Hasija
Planning: S. Narayan, Marvin D’souza, Vishal Thakkar
Films: Alpa Jobalia, Stanley Christian
Production house: Milestone Films
Director: Atul Manjrekar