Xiaomi's 'kiska baja' series moves to a theatre

Xiaomi has rolled out the third film part of its 'kiska baja' brand campaign.

 

Conceptualised by Lowe Lintas, this campaign shows the mass appeal of the brand. The video opens in a theatre. The performance is interrupted by the signature Xiaomi ring tone. All the members in the crowd look for their phones. As the phone continues to ring, the performer angrily shouts 'kiska baja' (whose phone rang). That's when one of the chief guests sheepishly looks at her phone and puts it on silent mode.

 

This film was published on YouTube on 29 July and is currently on air.