Campaign India Team
Aug 01, 2019

Xiaomi celebrates five year journey in India by thanking consumers, says #NoMiWithoutYou

Watch the film conceptualised by the in-house team at Xiaomi and Humour Me here

Xiaomi has rolled out a brand film to celebrate its five year journey in the country. 
 
Conceptualised by the in-house team at Xiaomi and Humour Me, the film captures Mi fans showcasing the different products offered by the company. 
 
Anuj Sharma, CMO, Xiaomi India, said, “We wanted to create an impactful film complementing our India chapter. The insight came from playing with all milestones visually, and yet retaining a common theme across. We used various visual illusions throughout the film, such as the Ames effect in the smartphone market share segment."
 
He added, "The entire film has been shot in one set, over a few days with the help of a hardworking team and several Mi fans. We hope this truly reflects the love Xiaomi has seen in the country since the magical journey would not have been possible without every partner, employee, consumer, Mi Fan, competitor and anyone else who supported us during these five years.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.