The Work
Campaign India Team
Sep 06, 2019

Yes Bank takes the humour route to spread safe banking

Watch the films conceptualised by the brand's in-house team here

Yes Bank has rolled out three ad films to educate the consumer about safe and secure banking practices. 
 
The films which use the humour route were released on Teacher's Day (5 September) and show a school's principal teach staff members and students ways of preventing bank fraud.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Googlies on Google: A curiosity-driven game for search

2 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

3 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Omnicom-IPG merger: Innovation driver or competition crusher?

6 Omnicom-IPG merger: Innovation driver or competition crusher?

Dentsu India strengthens leadership for performance marketing push

7 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

8 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Omnicom in talks to buy Interpublic—report

9 Omnicom in talks to buy Interpublic—report

Rediffusion elevates Nisha Singhania as executive vice president

10 Rediffusion elevates Nisha Singhania as executive vice president

Related Articles

Yes Bank rebrands itself
Marketing
May 30, 2023
Campaign India Team

Yes Bank rebrands itself

Yes Bank unveils sonic brand identity
Marketing
Jun 16, 2021
Campaign India Team

Yes Bank unveils sonic brand identity

Yes Bank targets MSMEs with ‘Nayi Udaan Ki Nayi Zimmedari’
The Work
Feb 05, 2021
Campaign India Team

Yes Bank targets MSMEs with ‘Nayi Udaan Ki Nayi ...

Ravi Chopra joins Yes Bank as SVP
Marketing
Aug 01, 2022
Campaign India Team

Ravi Chopra joins Yes Bank as SVP

Just Published

Tata Power’s AI Christmas campaign: Magic or marketing trend?
Advertising
2 days ago
Campaign India Team

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

Indian research and insights industry reaches $3.2 billion in FY2024: Report
Advertising
2 days ago
Campaign India Team

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

Newly-launched Whoppl Bharat aims to bridge India’s hyperlocal marketing divide
Marketing
2 days ago
Campaign India Team

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

Former GroupM China executives to face Shanghai court over bribery allegations
Advertising
2 days ago
Rahat Kapur

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.