Ad Nut
Oct 25, 2019

You've goat to watch these Subaru ads; they're not baaaaad

THE WORK: 'GOOAT' for Subaru by Zulu Alpha Kilo.

Ad Nut enjoyed this Subaru campaign from Canada, featuring that noble North American animal the Rocky Mountain goat—a creature almost as adept as the squirrel at maintaining sure-footedness at dizzying heights.

The ads play on the initialism GOAT (greatest of all time), which is common in discussions of sports, positing the new 2020 edition of the Outback model as the GOOAT (greatest Outback of all time). Ad Nut particularly likes the short-and-sweet 15-second spots.

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

HUL, Honasa settle sunscreen campaign lawsuit

HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.

1 day ago

VDO.AI launches cricket-themed ad formats

Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.

1 day ago

Global adspend on news brands forecast to decline ...

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

1 day ago

Omnicom CEO John Wren dismisses speculation about ...

Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.